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Transforming Venues: Making the same look different each year

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Harry Potter Venue Dressing at Birmingham University
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harry potter theme table centres
Harry Potter Venue Dressing at Birmingham University
Awards-Gala-dinner
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Forest Themed Seating area at Old Billingsgate
Great British Theme at Old Billingsgate
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Summertime-themed-trees-for-hire
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Transforming Venues: Making the same look different each year

Using the same venue year on year and need to surprise guests? Ever wondered how you can make the same venue look different over and over again?

There’s nothing wrong with the familiar. There are so many reasons to book the same venue year on year: great service, good food, accessible location, ample rooms, better rates, and so on! However for your guests, the same venue can start to feel bland and they may start to second guess what to expect at the next event. Not great when you want them to feel invigorated, excited and ensure that this year’s conference is a game changer!

Whilst a new venue search is an option, it’s not always feasible, while trying to relay the company’s key strategic message and juggle the extra work that the new boss keeps piling on.

So what is the solution to a completely awe-inspiring conference at the same venue? At Eventologists, we know it’s about delivering newness every time, no matter what location you’re in. We can make the same venue look completely different every time. Here are some ideas:

  1. Room Configuration: If changing the room isn’t an option, then how about changing the floorplan and room layout? Consider theatre style seating if you had cabaret last time.
  2. Change the Stage Set: Wow your guests with a new stage and backdrop which changes from the day to the evening. Work with your AV Company or creative agency to shake up the status quo.
  3. Do Cool Stuff at Lunch: Venues like Hilton Birmingham Metropole now offer so many more options such as street food to make lunch fun and interactive with finger licking good food!
  4. Have Interactive Sessions: Add sessions for your guests to engage with that they would not ordinarily get to do. It will definitely bring people together and be a talking point afterwards.
  5. Transform the Venue from Day to Evening: If you’ve never had a themed event, maybe it’s time to dip your toes. Trust us, it will be a party that your guests will remember and look forward to. If a theme seems a bit too risky, but you don’t want the event to feel too corporate – experiment with colour, add unusual table centres, and include unique props like funky bars and furniture! The less rigid and corporate the event feels, the more relaxed your guests will be.
  6. Change up the Entertainment: Add entertainers that add ambience in the room and create great picture moments. If you had a DJ last year, what about a band this year? Think about the time of year – can you keep it corporate but take influence from the time of year? For example, can you add an enchanted touch in autumn and keep it fresh during spring?

As we all enter an era of complex marketing and sales with social media, unusual venue openings and a plethora of ways of communicating, customers are shopping around each year looking for newness.

Venues who want to retain existing businesses really need to inspire them with ideas of how to bring their event alive in their space, rather than focusing on selling the features of their rooms. Of course it’s important to show the more practical elements of a room, but seeing the larger picture of how to bring an event to life is fast-becoming what venues are focusing on to convert new sales and maintain existing customers. Knowledge of how to transform a room, or having partners who can help them think out of the box is an essential sales skill for customer retention.

If you’re a conference organiser, transforming spaces and venues is much easier than a venue search and starting the process all over again. Working with creative partners who can help you get 5 star guest feedback is the panacea that every conference planning and event agency strives for.

Maybe just thinking about the same differently could be the answer! Speak to one of our Event Experts to find out more.

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  • We have worked with Eventologists for the a couple of years now and can't fault them from start to finish the whole process is very seamless and the stuff they do is incredible! We have themed evenings and they always come up with some fab ideas that help to emphasise the theme and bring it to life. Our events have conference sessions in the venue during the day and we transform them for our awards in the evening and Eventologists always completely transform the space for the evening so that it feels like you're in a completely different space which makes it all feel so much more special and a real celebration and by the time morning arrives its all completely cleared as if by magic!

    PPMA Admin Avatar PPMA Admin
    May 19, 2022
  • Great props, prompt delivery, awesome team. Would use again.

    Richard Buxton Avatar Richard Buxton
    May 19, 2022
  • A wonderful team who made our event space look incredible. Jacob took our ideas and brought them to life. We've had amazing feedback about the event design, so we couldn't be happier. Everyone really loved the living wall and trees!

    Olivia Rocky Avatar Olivia Rocky
    April 19, 2022
  • Rita has been an absolute pleasure to work with; she listened to our ideas and vision and then totally ran with it and created something better than we could have ever imagined! On the event day, Rita and her team swooped in and decorated our venue in record time. Rita and the team were professional and efficient. We look forward to working with Eventologists again next year!

    Neighbourly Brands Avatar Neighbourly Brands
    March 19, 2022
  • Eventologists are a pleasure to work with. The whole experience from start to finish isn't nothing short of perfection. The team are super professional and Jen makes working with them a breeze. Nothing is too much and she is always so responsive. Can't wait to work with them again :)

    Andrew Chalk Avatar Andrew Chalk
    March 19, 2022
  • Eventologists have been a dream to work with. No fuss, straightforward communications and pricing. Delivery and collection on the day was simple and efficient. Professional and friendly at every turn - thanks for your part in making our event a great success!

    Emma Bird Avatar Emma Bird
    February 19, 2022
  • We’ve used the services of Eventologists on numerous occasions and their expertise is priceless. Great service as always from Rita and her team who are always full of ideas and ways to make your event stand out. We’ve hired sets for Moulin Rouge, Great Gatsby, Hollywood and Glitz and Glam plus they created a wonderful set for a festival including tress with festoon and flags. Highly recommended and great to work with.

    MrandMrsGrey Avatar MrandMrsGrey
    July 19, 2021
  • Wonderful team, from the event manager to the decorators! The choices of set ups and themes are really original as well as well made. Each event is done with lots of passion , always keeping the client best interest at heart. Great value for money, and they always go the extra mile!

    Astrid Guillabeau Avatar Astrid Guillabeau
    July 19, 2020