Hosting any type of Corporate events – hints and tips
Hosting any type of Corporate events – hints and tips
Hosting a Corporate event is intrinsic to the success of any company’s strategy whether that be the AGM for employees, a showcase for customers.. an Awards Dinner, a product launch or quite simply an excuse for a Company celebration…Corporate Events will always add value in terms of promoting the business internally and externally, as well as reinforcing brand values and corporate messages.
There are an incredible array of considerations, some more vital than others in hosting an amazing, memorable corporate event such as Venue, appropriate/on brand theme or styling, content, food, atmosphere and of course Audi Visual and entertainment. Each week, let us share our expertise, talent and flair in providing hints, tips and some real ‘pearls of wisdom’ about some of these aspects.
This week – let’s talk entertainment!
Entertainment can make or break a corporate event and making the most of any act, show or performer can be hugely beneficial. It can truly end up (if you wish it) to be the talking point of the entire event. Good corporate entertainment can leave guests with a memorable experience and reinforce a company’s image, brand and corporate message. Good entertainment can even attract publicity and within the Social Media world we all live in, it will filter through all sorts of communication channels and could even become viral.
Choosing the Right Entertainment
As Corporate event specialists we will first have to take a few factors into consideration when ensuring the entertainment is suitable for the event:
• Determine age, social background and sex of audience in general – naturally choose entertainment accordingly. A tribute to ‘Take That’ or ‘Michael Jackson’ may be suitable for a corporate family day event, but not for a conservative dinner!
• Venue size and location is a factor that many event planners and organisers forget. This is vital as it will play a part in deciding whether or not you can have that aerial entertainment or fire breathers or whether you just want a great set of entertainers to create atmosphere and buzz and to simply mix and mingle.
• Cost? Do you have a strict budget that you have to work within, or is money not a problem? The amount of budget a company is prepared to allocate towards entertainment will affect the options available.
How to Get the Most Out of Your Corporate Entertainment
There are plenty of acts and performers geared towards the corporate entertainment market, ensuring that businesses ‘stand out’. But to get the most out of your corporate entertainment you must ensure:
• You pursue a ‘wow’ factor or unique entertainment idea that will impress guests and guarantee your event is talked about.
• If the entertainment you require is for an exhibition or trade stand, that the acts or performers you book will increase footfall and draw guests to your stand.
• You use entertainment that reinforces the corporate identity or can be branded to showcase the logo.
• You are aware of the latest entertainment trends to appear ahead of the game/up to date.
Top tips
Corporate event planners must keep a few key points in mind to ensure that their event is a success.
The best entertainment is interactive and immersive to ensure a truly theatrical experience, and this will go a long way towards creating an amazing memory for the audience.
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